Massad Co. is one of the top recognized FMCG distribution companies in Kuwait, having premium brands such as Kiri, La Vache Qui Rit, Elle & Vire, Corman, Kerry Gold, Power Horse, Holsten, Al Rabie, Tuborg, Eurial, Villa Germania and many more.

The company was acquired in 1995 and imports goods from over 25 countries around the globe. With over 45 years of experience, Massad Co.’s reputation for excellence precedes its name; it will always strive for success, leadership & predominance.

The secret behind our success is driven by our FMCG Group’s vision to continuously learn how to best meet our customer’s, shopper’s & consumer’s ever increasing FMCG nerfs; our mission to drive excellence in sales execution to ensure optimal representation of our brands & importantly, to stand still behind our core values:

Customer’s First – Integrity – Accountability – Respect – Performance – Teamwork – Speed